Marketing websites

Projects start with an overview of the client’s vision. The design concept is explored, messaging, features and functionality defined, the target audience and competitive landscape analyzed, and SEO keyword researched. The phase concludes with the release of the timeline and discussion of future developments that will impact the foundation.

In Phase II brand identity, visual and interactive elements are defined while simultaneously content is developed. The design team creates mock-ups of the homepage and presents a variety of alternatives to allow the client freedom of choice. Once feedback is received, typography, the color palette, and the overall stylistic approach are confirmed.

Our developers are experienced in C++ to PHP and everything in between. In Phase III, the Phase II mock-ups are coded for HTML, responsiveness is enhanced, cross-device enablement is optimized and site bounce minimized. This phase is essential to creating the sitemap and wireframe of each page which enables site navigation to be formatted.

Upon completion of HTML coding, we turn to WordPress integration – which essentially means we create a custom WordPress theme of the site. Each client is given the ability to login to their backend and modify any language, images, and create new pages based on the custom templates that will be developed with the integration.

Our skilled QA is responsible for confirming the site runs smoothly. Compatibility tests are run on different devices, browsers, and content delivery systems. Following comprehensive testing, the site is soft-launched and code pushed live on a limited basis for responsiveness testing. Once all parties are comfortable, the final code is released.

In addition to developing websites, we also promote them. Due to our expertise in producing digital identities, we bring a unique approach to digital marketing, its core functionality, what works, and what doesn’t. Under the guidance of our SEO director, we follow a team approach to ensure all the core marketing elements work together in tandem.