From websites to apps to engaging content, eCuras knows the value of a great plan. Without a vision of what you want and where you want to go, you’re unlikely to find success. That’s why every project we do is spearheaded by a comprehensive plan made by an expert team.
Our in-depth process starts with a one-on-one overview of our vision for your website. We take the time to sit down with you, review your goals and desires, and show a concrete path to success based on your needs. This is a synergistic process that involves vital input from you and a dedicated team that has years of experience in their field.
Next, we analyze the techniques and strategies of the competition. Identifying key features and tactics that are working for other businesses like yours is vital in ensuring your website gets the most successful start it can. We draw inspiration from others’ web content, design structure and more so your site can be as versatile as possible from the get-go. Learning from the competition to give you a leg-up in the realm of site structure and layout increases your odds of being discovered and building up a reputable clientele. In this phase, we also have our experienced team of copywriters develop optimized, compelling copy for the body of the site’s pages. Our copywriters use current SEO tactics to ensure your site’s copy is not only engaging, but search-engine viable. Tailored website copy is a must for attracting new customers and keeping them interested once they find your site.
Making a site versatile across multiple platforms is expected and a natural phase of UI and UX. A well-developed site shows in how it responds on desktops and mobile devices alike. There are design elements we include to give customers streamlined pathways to CTAs and these are often set up in the development process. Our sites are designed with all-around UX in mind, taking into account front-end elements like graphics, to back-end development tactics that simplify the UI. These are all shown in mockups and approved by you.
After you confirm the mockups, the pages are adapted to HTML which then allows you to view the live version of the site and interact with it on different devices. At this stage in this process, the site is configured for responsiveness to maximize user experience. After you confirm the HTML version of the website, we will create a custom theme based on the HTML version which will include custom taxonomies, and other elements which will allow you to control the content from the backend without going into the nuts and bolts of coding.
In this phase, we get to really understand how your business operates. All this increases your value proposition and will in turn help you attract and retain more clients.
You have a lot of choices when it comes to who you work with for your site development, but here are the things that set eCuras apart. We truly care. We care because at one point we were in the same position and went through the same building process. Our teams are here to make that whole process so much easier. From design and copywriting to development and marketing, we have the most talented people who dedicate themselves to getting the job done right.
Most importantly, our relationship doesn’t end with the creation of your site. We’re always here when you need us, whether it’s for a simple question or a total overhaul. We know you want to work with the best and we want to work with you too.