The best marketing focuses on human concepts. It tells stories, and it captures the attention of your target users through engaging design and copy. Your marketing should convey a clear message, one that shows the viewer who you are and what you stand for.
The marketing team at eCuras focuses on multiple facets to make aggressive marketing plans unique to the businesses we work with. Through comprehensive marketing strategy, we structure a plan that identifies the pathways needed to reach your target end-users. This includes social media marketing, SEO, content marketing, digital marketing strategies like email blasts, CRM, and SEM.
Our marketing strategy is a human-centered model that connects people with the brands they love. Namely, through our marketing techniques, we’ll connect you to the people who are looking for what you offer. This is done through data-driven models, personalizing the experience for customers and businesses alike. Large-scale ads will surely garner some degree of engagement, but relying on them as a sole source is unwise. Today’s digital landscape requires more of us. We connect you to your audience based on grounds of genuine connection, tailored through data and realized through modern technology.
Search engine optimization really gives us the opportunity to listen to the voice of the target audience. Every aspect of marketing should be about building a bridge between the business and the heart of the customer, and SEO is no different.
Search engines display results based upon relevancy. This creates competition between websites, all vying for the top spots in search rankings so they can receive the widest engagement with potential clients. Search engine optimization allows us to develop content with relevant keywords, phrases, meta descriptions, titles and subtitles that can naturally increase your rankings on search engines. The point of this is to increase organic exposure while also enticing other sites to link to your own. This two pronged effect of rankings and link networks will garner more traffic to your site that you can then guide to other parts and hopefully convert into paying customers. How do we make this happen?
Our strategy comprises a few simple steps. We start with a technical review of your site, which identifies what content is already optimized and what specific steps we need to take following that to fully optimize the site. This includes parameters like website copy, inbound links, Google analytics, and social media accounts. If any of these areas are lacking, we make sure to remedy them. We look at simple, time-proven measures of success. Are the keywords across your pages consistent with the section they’re in and are they commercially relevant? Are people using those keywords when they search? These are only a few examples, but you can start to get an idea of our methods. Evaluate and improve. We identify what tactics will be most effective and then we implement them.
This is good news for you, though. The Penguin update ensures high quality sites get the attention they deserve. The reward is a high ranking in Google that is based on the quality and relevance of your pages, the very things we work on when we review your site. The Google Penguin update can also affect how your social accounts are listed, which is why it’s vital to have a strong social media arsenal in addition to optimizing your site.
Social media has made the most indelible mark on marketing strategies in the last decade, but it can be hard to pinpoint the best methods to engage on social media. How do you have real conversations with people while staying focused and engaged on your mission? The answer lies in the goal of social media itself: to connect like-minded individuals.
Starting conversations and engaging with your audience on an informal level is exactly what makes social media so powerful. It’s also an amazing way to go directly to the people who will be interested in your brand. Through these honest conversations, you can hear what your customers are asking for, and when they see their voice has an impact in the brands and businesses they care about, they’re much more likely to continue engaging. That’s the human connection we’re talking about.
At the center of these techniques lies content marketing, which breathes life into all the others. Great content is still what changes hearts and minds, what draws people to a brand. It’s the turn of phrase, the perfectly crafted sentence that conveys exactly what someone feels or needs that crosses the divide between “Should I?” and “I’m going to.”
Content marketing is how you get people to act, and marketing that doesn’t lead to action is marketing that isn’t doing its job. When all is said and done, we write content for people, not algorithms. The intersectionality of SEO content that will rank highly and also connect with its readers is the balance we seek. Social media offers a great opportunity in that it allows us to easily find people where they spend a vast majority of their time, while also using this medium to link back to your website, enhancing your SEO. The more channels we have open, the higher your chance of being discovered.
Successful content is adapted when needed, but consistent on a fundamental level. Your content needs a particular voice that your audience can identify with and recognize. This consistency will lead people to equate the same thing about your business: you're consistent and reliable. It’s not necessarily what your content says that makes a difference, but it’s what’s written between the lines that people pick up on the most. Those indicators will lead people to work with you, whether they know it or not. We’ve helped countless clients with marketing strategies who have seen real success through our techniques. When you’re ready to start this process with us, we’re only a phone call away.