Landing pages are one-page and go by several names depending on the use.
The primary intent of a landing page is to convert a visitor into a user by capturing their attention and contact information instantly. Typically landing pages enhance the effectiveness of online advertising by generating new traffic to the site.
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The design of a landing page, while often simple and convenient, serves an important purpose of grabbing the attention of the user and resonating enough for them to perform the targeted action.
Landing pages that are properly designed are far more effective than those full of content.
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