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SEO demystified

Published on 11.13.2019
Updated on 08.14.2023

Often, when people think about SEO, they associate it with some kind of web-related witchcraft.

There are two primary reasons for this misconception

  • The name. ‘Search Engine Optimization’ sounds like a long and complicated task. It would be more appropriate to call it ‘Search Engine Friendliness’ since you’re making your website user-friendly and appear for the right terms. We always think, why should you optimize anything if it was created right in the first place? If it wasn’t, then you might need some optimization help.
  • SEO is probably one of the most complicated aspects of web and website creation. Some web professionals steer clear of SEO due to its technical nature.

Doing it right

SEO isn’t rocket science. Two basic variables matter the most when it comes to simplifying it (these are outlined below). If you consider the purpose of SEO, you can expect to benefit from almost all of what it has to offer.

Two primary components of SEO


Search engines have algorithms designed to determine how relevant a site is before choosing where to display it under the search results. In other words, a computer code is designed to present information based on relevancy. The misconception about SEO is that it is about tricking search engines. Still, in reality, SEO is merely quality content written for human eyes that you want the right people to see and other pages to link to.

The more relevant the content you created in step 1, the easier it will be to make other pages link to it. These reasons contribute to the wide selection of free resources online. Once you have created a useful, helpful resource, you can divert your visitors to a more commercial part of your website and convert them into paying customers. Usually, a few useful articles that generate links will greatly impact a website’s ranking.

The formula is: unique useful content = links


Once you have created the text itself, you need to make sure that search engines find your information and classify it as relevant in the right way. This involves on-page elements such as informative titles, subheadings, alt-tags, and meta descriptions that can enhance a page’s SEO. Your development team can complete this set once they have the texts from your copywriters.

It would also be useful to look at your keyword analysis (from Google and/or Bing) to ensure that you don’t miss out on any phrases or keywords in your texts that might drive more customers to your site.

It is recommended to examine the keywords after you have written your article not to get distracted by the keywords when creating the content. Your writing is for human eyes.


The points above are the cornerstones and SEO basis that can drive organic targeted traffic to your site. The results are limitless when used in conjunction with a PPC Campaign and other promotional tactics.

Request a free Custom SEO Quote from eCuras now.

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