Your product’s design might be the most important factor in keeping your bounce rate low. Think of how many times you’ve visited a site, only to be turned off by subpar design. If a site looks like it’s stuck in the 90s, you can be sure people will return to a Google search and opt for a more modern option. It’s simply human nature — we like things that look pretty.
As the nature of the beast shall be, designers are resourceful. Over time, they have created a variety of techniques that have since become the industry standard of best practices as they are in-line with current trends and market demand. Generally, the design is visual storytelling. With the birth of the internet came digital storytelling. It is the graphic illustration of the content. The simpler you tell this story visually, the more success you’ll find. Design is just as important to site optimization and driving conversions as is content.
These techniques don’t reside only on the design side of the house. How you package the design to submit engineering also requires a special technique. When submitting your interface design to the development team, consider the following best practices: