What Should My Website Look Like?
Websites today come in all shapes and sizes. It can be hard to pinpoint which is best for you based on the features you want. These can range from the amount of pages, the number of versions, the hosting type or the design and layout of the site itself. It can be hard to choose which category best fits your business needs. It can be hard to know if you’re making the right decision.
Most websites fit into the category of a Marketing Website.
HTML (Hypertext Markup Language) is the foundational programming language used to build websites. Although, a lot of website owners don’t even know HTML anymore. This is possible because of Content Management Systems. CMSs are utilized in most modern marketing sites and allow you to access the backend of your website and make minor changes by simply logging in. Although this may sound very simple, in most cases (especially when content is updated infrequently), it is best to leave any updates to your development team and not access the CMS at all.
If you’re a small business and are not looking to sell products directly through your website, you may just need a static website without any advanced functionality or interactive content. Static web design is best for smaller businesses who don’t need complex features or interactions within their site. Despite their simplistic nature, they can still be designed to look stylish and interesting, but without any unnecessary features.
Some businesses such as car dealerships, food delivery companies and realtors may require more advanced websites. These fall under the category of Industry Based Websites.
These websites allow user interaction, such as the ability to order products and enable payments online. These are sites used to drive more business and not just give additional information.
These dynamic industry websites make use of server programming and can complete more complex functions than a static website. They take a little longer to set up but are worth it to ensure the longevity of your business.
Mini-Sites and Landing Pages
If you are introducing a new product line or service to your existing business then a Mini-Site/Landing Page might be the best choice for you.These fit into the existing design of your site and are used to feature a brief description of your company/ business alongside the specific event, product or service you are promoting.
A corporate website will require a custom proposal where the client’s needs are evaluated during the discovery stage. Once the strategy is defined, a custom proposal is presented to the customer. All aspects of the proposal should be carefully examined by the client and any questions which need to be answered can be answered at this stage.
When all alterations/ additions are implemented in the proposal (if needed) an agreement can be made.
If you are selling products through your website you will need a web store that enables secure payments, inventory management, and delivery options as well as other functionality suited for eCommerce.
It’s vital to read through your contract carefully and double check what is included within your final plan. Make sure your deliverables are in an editable format. It’s important that you’re able to edit your website should additional information need to be added, or if your products/services change.
When signing the contract it is important to verify if a support package is covered. If one is, then for how long? If an issue occurs outside of this time you may have to pay more to get changes made.
Choosing the right partner for your business may take a bit of time, but remember, it’s an important decision that will impact the future success of your business. It’s worth it to take your time.