Often, when people think about SEO, they associate it with some kind of web-related witchcraft.
SEO isn’t rocket science. Two basic variables matter the most when it comes to simplifying it (these are outlined below). If you consider the purpose of SEO, you can expect to benefit from almost all of what it has to offer.
Search engines have algorithms designed to determine how relevant a site is before choosing where to display it under the search results. In other words, a computer code is designed to present information based on relevancy. The misconception about SEO is that it is about tricking search engines. Still, in reality, SEO is merely quality content written for human eyes that you want the right people to see and other pages to link to.
The more relevant the content you created in step 1, the easier it will be to make other pages link to it. These reasons contribute to the wide selection of free resources online. Once you have created a useful, helpful resource, you can divert your visitors to a more commercial part of your website and convert them into paying customers. Usually, a few useful articles that generate links will greatly impact a website’s ranking.
The formula is: unique useful content = links
Once you have created the text itself, you need to make sure that search engines find your information and classify it as relevant in the right way. This involves on-page elements such as informative titles, subheadings, alt-tags, and meta descriptions that can enhance a page’s SEO. Your development team can complete this set once they have the texts from your copywriters.
It would also be useful to look at your keyword analysis (from Google and/or Bing) to ensure that you don’t miss out on any phrases or keywords in your texts that might drive more customers to your site.
It is recommended to examine the keywords after you have written your article not to get distracted by the keywords when creating the content. Your writing is for human eyes.
The points above are the cornerstones and SEO basis that can drive organic targeted traffic to your site. The results are limitless when used in conjunction with a PPC Campaign and other promotional tactics.
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