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Five Steps of Website Design & Development

Concept & discovery

During the discovery process, important information about your business and its needs are gathered.

This includes

  • Definitions – Identifying key facts about your business, industry, competition and location. This includes thinking about the purpose of your website. What will it be used for? Selling products? Offering advice?
  • Target Audience – This is the most important part of the discovery process as it focused on identifying your audience and their needs. Once you know who you are targeting this can affect the look and feel of your website. Think about it: a site offering fishing supplies or giving guidance to retired men will differ from a site aimed at tips on how students can make money while studying.
  • SEO Keyword Analysis – You need to think about the eventual optimization of your website to maximize your site’s potential at landing relevant traffic.
  • Set Strategic Goals and Messages – Look to the future and identify now what you want your business to achieve and how your success will be measured.

At the end of the discovery process, a detailed proposal will be generated outlining the future.

Content, design, development

This is the point where the site comes together.

This includes

  • Sitemap and Wireframes of Pages – This will give you an idea of the main topics for your site and any relevant sub-topics. This phase is essential in developing a consistent, easy to understand navigation system. Always keep your customer in mind when designing your site, their experience will determine your success.
  • Branding – Your site’s branding will strengthen your business’s identity and persuade customers to buy into your brand. This can include logos, banners and accreditations you may have gained.
  • Visual Design – This is one of the most creative parts of the process allowing you to build your brand even further. Your target audience should be kept in mind when you think about your visual design.
  • Content – texts and graphics.
  • This is the bulk of your site and what people will see when they hit your site. This may be information about your brand, the services or products you offer, an interactive blog, contact details or a mission statement. There’s a reason why a potential customer landed on your page, so ensure your content is consistent throughout.
  • Coding – This is the development stage where the website itself is physically created. Typically a homepage and a shell will be made which will act like a template for the content itself, this will show the overall look and navigation system.


Before the site goes live to an audience, and potential customers, testing needs to occur to ensure that the site functions how it should. The site will then be made live to only internal users – or those with an invite – that way any content, compatibility or functionality issues can be addressed.

Compatibility testing will be performed across different browsers and devices in order to fix any potential coding issues. This ensures the site is responsive and functions as it should.


Once the site has been launched and is live you will want to get feedback from the target audience. This can come in the form of emails, pop-ups or other interactive mediums.

After some initial tweaking of the site to verify that everything is running smoothly, we start the SEO campaign.


Websites are living, breathing creatures, that need constant care.

This includes

  • Our maintenance and support package includes the following features
  • Script and plugin updates to ensure optimum speeds and usability
  • Browser compatibility period testing
  • Security monitoring and response
  • On page SEO to ensure your site is optimized
  • Periodic backups to ensure all of your website is fully backed up just in case
  • Downtime support
  • Minor customer related updates
  • Consultation and guidance on future products and steps moving forwards

No two development projects are the same, from what they want to achieve and how they want to achieve it to the look and feel of their website. Despite the differences, you should always keep these key elements in mind when you’re in the process of planning and implementing your next development project.

You can read more detailed information about each step or feature in our contracts and proposal documents.

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