A premium domain is a high-demand name that is already registered and available to purchase on the domain name aftermarket.
Short and memorable names–which usually end in .com–enhance word-of-mouth (viral) referrals that your business generates, and these are among the most valuable lead sources.
Direct referrals typically carry one of the highest conversion rates among traffic types. For example, you may say, ‘I got this movie on Amazon’ because Amazon is a well-established, easy-to-remember domain. Whereas if you bought it from moviesandgamesforsale.net, then you’d be less likely to tell someone.
As well as attracting and converting potential customers, building your business on a premium domain can help improve your chances of securing funding or forming strategic partnerships with established companies within your industry. These valuable parties can make or break a start-up company or help ensure its long-term survival
For example would you rather partner and fund a company called cars.com or buy-some-cars-here.biz?
Having a premium domain can help you with several things, including credibility. It’s common for consumers to favor industry leaders over small independent shops. This means standing out from the crowd online isn’t always easy. Owning a premium, high-quality domain can help you make a statement.
Having a premium domain tells your customers that your business is large, well-established, and here to stay
Plus, it shows you have thought about your business and what you want from it. For example, citybreaks.com looks far more credible than travelsolutioncitybreaks.com
Domains are assets that are expected to climb in value in the future, especially as more and more websites are created. One of the factors that determine a site’s value is its age. Assets bought and registered in the ’90s by insightful, forward-thinking entrepreneurs are now being valued and sold for huge figures.
This industry also has its very own price index, which goes hand in hand with the NASDAQ. You can read more about the index on IDNX Official.
It may also be useful to read our article about factors which determine a domain’s value.
Owning a domain that contains a keyword phrase that is directly related to your industry could save you a lot of money on advertising. One of the key metrics in SEO is called domain trust, and having the primary keyword at the beginning of the domain will earn you extra points.
In simple terms, diversifying your domain portfolio by securing your industry’s key properties is a good idea. Sometimes it’s referred to as defensive registration: by registering these domains, you’re minimizing your competitors’ options.
If you can’t find exact-match domains for the search phrases you’re targeting, then you can still redirect them to your primary site. While you may lose organic traffic, you may still benefit from some inbound type-in traffic.
We hope you find the information in this article useful; if you have any questions or comments, please don’t hesitate to give us a call.