Which website do I need?

Developers are presenting web-design packages in different ways and they have different sets of features. This can include the amount of pages included, the number of versions, the hosting type or the design and layout of the site itself. It can be hard to choose which category best fits your business needs.

But how do you?

Most websites fit into the category of Marketing Website.

HTML is a basic but it is the most important programming language used to build websites. CMS, which is the Content Management System, is utilized in most modern marketing sites. With this, you can access the backend of your website and make minor changes by simply logging in. Although this may sound very simple, in most cases (especially when content is updated infrequently), it is best to leave any updates to your development team and not access CMS at all.

If you’re a small business and are not looking to sell products directly through your website you may just need a basic static website without any advanced functionality or interactive content. Static web design is best for smaller businesses who don’t need complex features or interactions within their site. Despite their simplistic nature they can still be designed to look stylish and interesting, but without any clever features.

Some businesses such as car dealerships, food delivery companies or realtors may need more advanced websites which would fit under the category of an Industry Based Website.

These websites allow user interactions, services to list and order products and enable payments to be made. These are sites which are used to drive additional business and not just give additional information.

These dynamic industry websites make use of server programming and can complete more complex functions that a static website. They take a little longer to set up but are worth it in the longevity of your business.

If you are introducing a new product line or service to your existing business then a Mini-Site/Landing Page might be the best choice for you.

They would fit the existing design of your site and be used to both feature a brief description of your company/ business alongside the specific event, product or service you are promoting.

A corporate website will require a custom proposal where the clients needs are evaluated during the discovery stage. Once the strategy is defined, a custom proposal is presented to the customer. All aspects of the proposal should be carefully examined by the client and any questions which need to be answered can be answered at this stage.

When all alterations/ additions are implemented in the proposal (if needed) an agreement can be made.

If you are selling products or through your website then you will need a web store which will enable secure payments, inventory management, delivery options as well as other functionality suited for eCommerce.

It is important to read through your contract carefully and double check what is included within your final plan. Think about whether your deliverables are in an editable format because it is important that you will be able to edit your website at a later date should additional information want to be added, or if your products/ services change.

When signing the contract it is important to verify if a support package is covered and for how long because if an issue occurs outside of this time you may have to pay more to get changes made.

Choosing the right partner for your businesses needs may take a bit of time but remember it is an important decision which can impact the success and future of your business, so it’s worth not rushing a decision.