Once you are familiar with the basics of SEO (SEO Demystified), we can examine the key features of a quality SEO package. Or in other words what is included in our SEO campaigns and how it can help you.
We are not mystifying SEO, but presenting our work process in a transparent manner. So don’t be put off with any technical terms within this article. How efficiently your money will be utilized throughout the campaign will be looked at directly throughout this article. So read it, print it, research some topics or ask some questions. We’re here to put your mind at rest if there’s anything you don’t understand.
We will determine what needs to be done to your site, and if we determine that a fresh start is the most cost effective way to go, then we have an advantage. There is no point spending hundreds of dollars and lots of time correcting a site which isn’t optimized when we can do everything right in the first place.
Defining a correct strategy could save us both a lot of time and resources in the future.
The primary objective in this step is to develop a list of definitions including:
The preliminary steps include the following tasks:
Other factors that should be taken into consideration include:
Once we have concluded the audit and set up our tools, we can decide which keyword groups we will target at in our campaign.
This can be based upon what search engines tell us, competitor analysis and other things.
Once we have looked at your keywords we will develop a group that best reflects the different sections of your website.
Some of the questions you should consider are:
This would now conclude our research/ set-up, and we are now ready to move onto the on-page optimization.
Google’s Guidelines to site discovery, crawl and index
In all of the steps which we will have completed, we have built a solid foundation for your campaign. Now we will have gained the confidence and knowledge of your brand to proceed to the next stages which concentrate on off- page elements.
Although this stage appears to be much shorter than previous stages. It actually accounts for 60% of the project and will remain an ongoing task.
This would conclude our work with the organic rankings. We can give the existing keyword groups a boost by aiding the website with a PPC campaign and repeating the process creating new inbound links, and targeting more keywords.
Constant work is required in order to monitor and optimize the established content, and to maintain the current rankings you will have achieved.
Campaigns which are managed by reputable SEO agencies should describe their process in detail, so that you know what the plans are for your site.
You can reference this article when you are in the process of negotiating your next SEO campaign contract to see what areas they’re planning on covering.
Make sure you ask lots of questions and try to comprehend as much information as possible before making a decision.
We hope that you will find the information which we have provided in this article to be useful. Most of the terms which are described above are all related to the way that the web works and we’re sure you already know what some of them mean.
If you have a question related to any of the above stages then don’t hesitate to contact us.