Often, when people think about SEO, they associate it with some kind of web-related witchcraft. There are two primary reasons for this misconception

  1. The name. ‘Search Engine Optimization’ sounds like a long and complicated task, doesn’t it? It would be more appropriate to call it ‘Search Engine Friendliness’, as you’re making your website user friendly and appear for the right terms. We always think why should you optimize anything if it was created right in the first place? If it wasn’t then you might need some optimization help.
  2. SEO is probably one of the most complicated aspects of the web and website creation. It is not a field that is covered by all web professionals as many find it baffling and are intimidated by approaching it.

Doing it right

SEO isn’t rocket science. There are two basic variables that matter the most when it comes to simplify it(these are detailed below). If you take into account the purpose of SEO, then you can expect to benefit from almost all of what it has to offer.

Two primary components of SEO

1. Content
Search engines have algorithms which are designed to determine how relevant a site is before choosing whether to display it under the search results. In other words, a computer code is designed to present information based on relevancy. The misconception about SEO is that it is about tricking search engines, but in reality, SEO is merely quality content written for human eyes that you want the right people to see, and other pages to link to.

2. Links
The more useful the content you created in step 1 is, the easier it will be to make other pages link to it. It is for reasons like this that there are so many free resources online. Once you have created a useful, helpful resource you can divert your visitors to a more commercial part of your website, and hopefully convert them to paying customers. Usually a few useful articles which generate links will make a huge impact on a website’s ranking.

The formula is seen as unique useful content = links


Once you have created the text itself,  what is left is making sure that search engines find your information and classify it as relevant in the right way. This involves on-page elements such as informative titles, subheadings, alt-tags and meta descriptions which can enhance the SEO of a page. This set can be completed by your development team once they have the text.

It would also be useful to look at your keyword analysis (from Google and/or Bing) to ensure that you don’t miss out any important phrases/ keywords within your texts, which might drive more customers to your site. It is recommended to examine the keywords after you have written your article so that you don’t get distracted by the keywords when creating the content. Your writing is for human eyes.


The points above are the cornerstones and basis of SEO which can drive organic targeted traffic to your site. The results are limitless when used in conjunction with a PPC Campaign.

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