What are the Advantages of Premium Domain Names?
A premium domain is a high demand name which is already registered and available to purchase on the domain name aftermarket.
Premium domains can be valuable for a number of reasons
- They contain generic keywords and terminology
- Are short and easy to remember
- Have established SEO and SEM strategies
- Are of interest to a wide selection of businesses and prospective customers
- Already have an established brand and marketing strategies
Viral-ability/Word of Mouth
Short and memorable names–which are usually end in .com–enhance word of mouth (viral) referrals that your business generates, and these are one of the most valuable lead sources.
Direct referrals typically carry one of the highest conversion rates among traffic types. For example you may say ‘I got this movie on Amazon’ because Amazon is a well-established easy to remember domain. Whereas if you bought it from moviesandgamesforsale.net then you’d be less likely to tell someone.
Funding and Partnerships
As well as attracting and converting potential customers, building your business on a premium domain can help improve your chances of securing funding or forming strategic partnerships with established companies within your industry. These valuable parties can make or break a start-up company or help ensure their long-term survival
For example would you rather partner and fund a company called cars.com or buy-some-cars-here.biz?
Having a premium domain can help you with a number of things, including credibility. It’s common for consumers to favour industry leaders over small independent shops. This means standing out from the crowd online isn’t always easy. Owning a premium, high quality domain can help you make a statement.
Having a premium domain tells your customers that your business is large, well-established, and here to stay
Plus it shows you have thought about your business and what you want from it. For example, citybreaks.com looks far more credible than travelsolutioncitybreaks.com
Domains are assets that are expected to climb in value in the future, especially as more and more websites are created. One of the factors that determines a site’s value is its age. Assets bought and registered in the 90’s by insightful, forward-thinking entrepreneurs are now being valued and sold for huge figures.
It may also be useful to read our article about factors which determine a domain’s value.
SEO Advantage- Exact Match/ Keyword Rich
Owning a domain that contains a keyword phrase that is directly related to your industry could save you a lot of money on advertising. One of the key metrics in SEO is called domain trust, and having the primary keyword at the beginning of the domain will earn you extra points.
In simple terms, diversifying your domain portfolio by securing key properties within your industry is a good idea. Sometimes it’s referred to as defensive registration: because by registering these domains, you’re minimizing your competitors’ options
If you can’t find exact-match domains for the search phrases you’re targeting, then you can still redirect them to your primary site. While you may lose organic traffic, you may still benefit from some inbound type-in traffic.
We hope you find the information in this article useful. Feel free to browse through our inventory of premium domains and if you have any questions or comments please don’t hesitate to give us a call.